UK Cracks Down On In-Game Ads And Microtransactions

The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more. Read more...

UK Cracks Down On In-Game Ads And Microtransactions

The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more.

Read more...