Lite n' Easy is embroiled in an X-rated controversy after a public page featuring explicit material of one of its ambassadors, comedian Christian Hull, was uncovered.
The content creator, 39, has appeared in three ads for the brand's Spring campaign, including one that aired during the Logie Awards in August.
A public pornographic Reddit account using Hull's name and likeness was recently found sharing numerous videos of him engaging in sexual acts with other men.
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The most recent post by the account appeared two weeks ago in a Reddit thread titled 'Brisbane Blowjobs', where Hull seemed to invite men to his Teneriffe, Queensland home, accompanied by a gif of him performing oral sex.
The account's bio describes Hull as a 'bear' in Brisbane who 'posts a lot of NSFW content', and promotes his JustForFans account.
JustForFans is a subscription-based platform primarily used for 'LGBTQ and kink content'.
Lite n' Easy has found itself in the middle of a porn scandal after a public page featuring explicit material of its ambassador, comedian Christian Hull, 39, was uncovered
Ten months ago, Hull reportedly posted a call-out on his account, 'looking for people to film' sexual content with, again from his Teneriffe home.
The post included an image showing Hull engaged in a sexual act with a man wearing a black balaclava.
In August, Hull announced he was the new ambassador for Lite n' Easy as the company launched its new 'Spring Menu'.
'In some exciting news, I booked not one but three television commercials. Stop it,' Hull said in a video shared to Facebook.
'Am I the star? No, I'm not the star, but I am best supporting actor for three TV ads. So, I've just become an ambassador for Lite n' Easy.'
'I've been on it for three weeks. I've lost 2.4kg in three weeks. I am on a GLP-1, which has been incredibly helpful in removing food noise,' he added.
Nina East, the executive creative director for Lite n' Easy partner Ogilvy, said Hull was the company's gateway to tapping into a new audience in Australia.
'Christian's ability to draw out testimonials and talk about the new Spring Menu in an authentic, light-hearted way, across a range of channels, gives us a significant opportunity to broaden our appeal,' she said.
The content creator has starred in three advertisements for the company for its Spring campaign, one of which aired during the Logies in August
A public pornographic Reddit account using Hull's name and likeness has been discovered sharing numerous videos of Hull performing sexual acts on other men
'This is a particularly important shift, given that people increasingly look to creators as trusted voices.
'By embracing this lighter tone, modernising testimonials and highlighting how delicious the new food is, we demonstrate not only what's already great about Lite n' Easy, but also the additional benefits it brings'.
Hull's apparent second life in pornography is likely to surprise fans, as his online accounts - boasting over 2.7 million followers - do not promote any sexual content.
Hull is best known for his high-energy pop culture commentary, reaction videos, and character sketches across Facebook, TikTok, Instagram, and YouTube.
His website states that Hull 'is an AACTA-nominated Australian comedian and content creator' and notes he has published a book titled Leave Me Alone through Allen & Unwin.
In July, Hull revealed on Nova Podcast High Scrollers that he earns 'on average $100,000 a month' from his Facebook posts.
'I make, on average, $100,000 a month... just from Facebook,' he said. 'When someone views from America, I get paid probably two or three times more.'
Some may also remember that, in January 2023, Hull tried the trend of launching an OnlyFans account.
At the time, he posted a nude photo to Twitter - now X - sharing a link to his X-rated page.
Dressed only in his birthday suit, Hull was pictured lying on his stomach in bed, showing off his derriere as he promoted his 'thirst account'.
'This is most likely going to become a thirst account for OF. I've never really used Twitter effectively. I'm mostly on here for porn,' Hull captioned the post.
'So before Elon blows it up, I'm using it to promote my more slutty side.'
The account was initially promoted as free and framed as a way for Hull to feel comfortable with his body. It now charges $9 a month, with Hull inviting men to film sexual content with him, though it is not promoted on his main influencer accounts.
Daily Mail has reached out to Hull and Lite n' Easy for comment.
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