Alix Earle puffs on a cigarette in platinum blonde wig and tiny mini dress during pinup photo shoot

Alix Earle was spotted on a smoke break during a photo shoot in Los Angeles on Friday.

The 25-year-old social media personality – who recently enjoyed a yacht trip in Italy – got into character as a glamorous old Hollywood pinup as she sported a platinum blonde bob wig with a side part.

She was clad in a $890 Chloe skirt and matching $950 bodysuit tank, rounding out the look with white peep-toe platform heels.

Earle's makeup called back to the 60s, with the influencer showing off winged black eyeliner and pastel blue eye shadow.

It was unclear what exactly she was shooting, but she teased behind-the-scenes photos on Instagram.

She posted a snapshot of a glam team perfecting her hair and makeup as she sat, wrapped in a plush pink and white robe.

Another picture was zoomed in on her visage and chest, as she snapped a selfie in a black pushup bra. 

Earle has been busy promoting her new Netflix reality series Earle Meets World, whose trailer dropped on August 19.

'Fame is a family business,' the show's tagline reads, ahead of its September 4 premiere on the streamer. 

To promote the upcoming show, Earle has collaborated with Dunkin' Donuts to create an 'earle-y' riser meal, based on her go-to order.

The seasonal special includes a Shakin' Espresso, breakfast wrap with sausage, egg, and cheese, and three donut holes.

According to a Dunkin' Donuts press release, the campaign 'celebrates the realities of balancing calendars, busy mornings and life-on-the-go ahead of the premiere of the new reality series.'

Earle said about the collaboration, 'I’m always juggling a million things and life gets chaotic, so I needed a breakfast to match that. 

'My Earle-Y Riser Meal brings my favorite Dunkin’ order together in one easy meal that’s perfect for busy mornings, long days working and filming my new reality show.  

'I call my siblings my munchkins, so it was meant to be. I can’t wait for everyone to try it.'

Earlier this year, Earle stormed the Sports Illustrated Miami Swim Week runway in Miami.

'Alix really dipped into her Venmo account for this event. She spent over $10,000 to look extra hot,' a friend of the beauty's told Daily Mail at the time.

'A week before the runway show she had her hair dyed blonde again and did a peptide rinse,' said the source, also noting the star uses Argan Oil of Morocco in her tresses.

'Alix took expensive Pilates classes and she bought the very best sunless tanning creams for a nice summer glow,' it was added.

Furthermore, 'She also got the top facials with acid serum to make sure her skin appeared dewy and youthful. She is really into having perfect skin and will pay well to maintain it.'

The influencer told Allure in 2024, 'In the morning I use the Pietro Simone Ozonized Purifying Cleanser. After I rinse my skin I use the Vivant Skin Nourishing Toner, the Vivant 8% Mandelic Acid Serum, and the Vivant Allantoin Moisturizer.'

'And then after all of that, I will use the Alastin Tinted SPF,' added the 5ft6in star, who rose to prominence for her Get Ready With Me (GRWM) videos on TikTok in 2020.

Earle has since launched her own skincare line, Reale Actives.