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AMC Theatres’ top brass has misgivings about the Dune popcorn bucket
What? It’s just a sandworm. | Image: Saturday Night LiveDune: Part Two is a sprawling sci-fi epic that The Verge’s Charles Pulliam-Moore called “categorically breathtaking” in his March review. And for AMC moviegoers, the film came with an equally epic exclusive popcorn bucket — one that, apparently, the top brass at AMC Theatres wishes it had never made. That’s because it kind of looks like a butthole. And the internet noticed. Elizabeth Frank, AMC’s chief content officer, told Variety in an interview published on Monday that collectible popcorn buckets are “a material part” of the company’s food and beverage business. But she said the company “would have never imagined the ‘Dune’ thing” and wouldn’t have made the bucket topper if it had known “it would be celebrated or mocked.” What, this... Continue reading…
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Dune: Part Two is a sprawling sci-fi epic that The Verge’s Charles Pulliam-Moore called “categorically breathtaking” in his March review. And for AMC moviegoers, the film came with an equally epic exclusive popcorn bucket — one that, apparently, the top brass at AMC Theatres wishes it had never made.
That’s because it kind of looks like a butthole. And the internet noticed. Elizabeth Frank, AMC’s chief content officer, told Variety in an interview published on Monday that collectible popcorn buckets are “a material part” of the company’s food and beverage business. But she said the company “would have never imagined the ‘Dune’ thing” and wouldn’t have made the bucket topper if it had known “it would be celebrated or mocked.”
What, this...
