Creative Assembly says it was 'a big deal' to have player customization be a 'must-have' part of Total War: Warhammer 40,000 for fans of the tabletop game and hobby

Sep 13, 2026 - 07:12
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Creative Assembly says it was 'a big deal' to have player customization be a 'must-have' part of Total War: Warhammer 40,000 for fans of the tabletop game and hobby
 Warhammer 40,000 (Image credit: Creative Assembly)

  • Total War: Warhammer 40,000 battle product owner Dave Petry says it was important to implement player customization in the game
  • He says it was a "big deal" to bring those customization options from the hobby forward to the game
  • Petry adds that it was "awesome" to bring in the "core" features from the hobby

Total War: Warhammer 40,000 offers plenty of player customization options, which Creative Assembly has now revealed was an essential feature it wanted in the game from the start.

In an interview with TechRadar Gaming at Gamescom, battle product owner Dave Petry, alongside lead designer Joy Dey, said player customization in all aspects was always a "must-have," as the studio wanted to simulate the same experience for fans of the tabletop Warhammer game and beloved hobby.

"The second we picked this up, we knew we had to make a big deal of being able to tell your own story within this universe to bring in your own identity and get to be part of all of it," Petry said.

The developer also told TechRadar Gaming that it worked closely with Games Workshop to ensure the player experience was as "authentic" to the tabletop game as possible. This included simulating the tabletop's combat the way that fans are familiar with.

"We're trying to create an authentic sense of the lore and the kind of combat that's there, but the love for the tabletop absolutely is present," Petry said.

As for customization, Petry told us that it was "awesome" to bring in the "core" features from the hobby, and teased aesthetic unit personalization, loadout customization, and late-game progression.

Petry also confirmed that the game will feature the actual real-life paint colors used by Games Workshop too, so fans will be able to use the same ones they know and love and recreate their real-life armies or favorites in the game.

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"In terms of what you can do, not just the aesthetic customization, colors, etc, etc," he went on, "but being able to specialize your units throughout a campaign and, over that campaign, take your intercessors, specialize them towards using, say, like bolt rifle, auto bolt rifles, or stalkers, leveling them up, kitting them out in different ways, and you know potentially ultimately getting them to be like stern guards.

"All of that sort of stuff is absolutely part of that core hobby that you experience this way."

Total War: Warhammer 40,000 launches in 2027 for PS5, Xbox Series X, Series S, and PC.


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Demi is a freelance games journalist who helps cover gaming news at TechRadar. She's been a games writer for five years and has written for outlets such as GameSpot, NME, and GamesRadar, covering news, features, and reviews. Outside of writing, she plays a lot of RPGs and talks far too much about Star Wars on X.

With contributions from

  • Managing Editor, TechRadar Gaming and Streaming

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