Day one of Prime Big Deal Days at Amazon UK is live — I'm finding all of the best deals on Ninja, Kindles, Nintendo, Shark, Apple, and more
Or step up to the Apple Watch Series 11
If you want more features than the Apple Watch SE 3 offers, the Apple Watch Series 11 is available from just £259, down from its £319 launch price. This is last year's model, with the Series 12 having just been released — but for some people the old model might actually be preferable, because Apple increased the size of the screen bezel in the latest one. In any case, you're getting tons of the same features as the SE 3, but with a better screen, more accurate tracking, blood oxygen detection, an ECG and more.
Apple Watch Series 11: was £319 now £259 at Amazon
An Apple Watch for just £199
If want the health and fitness features of the Apple Watch for a lower price tag than the latest flagship version offers, this deal on the Apple Watch SE 3 is ideal. You get heart rate tracking (including warning of irregularities), fall detection, sleep tracking, select notifications on your wrist, workout tracking and more. It's not a very big discount over its previous £219 price, but it's only ever been £2 cheaper than this, so it's a great deal, especially if you want to get a nice gift bought for someone early.
Apple Watch SE 3: was £219 now £199 at Amazon
Speaking of Fire TVs…
Amazon Ember TVs (they used to be called Fire TVs) are a regular feature of any Prime Day sale. And while they may not be the most powerful or advanced displays, we rate several of them as good options if you want a capable budget to watch live TV or stream your favourite shows.
Amazon Ember 50-inch 4K TV: was £499.99 now £279.99 at Amazon
Naturally, Fire TV Sticks are discounted
It wouldn't be an Amazon sale without big discounts on Fire TV Sticks. And today's are especially juicy, notably on the Amazon Fire TV 4K Select, which is reduced by 66% to just £21.99. That's because Amazon is dropping this model (and the slightly pricer Plus model) to replace them with a new 4K Stick that it's just introduced. So if you're looking to buy today, you get the benefit of a good ol' fashioned clearance sale.
Amazon Fire TV Stick 4K Select: was £64.99 now £21.99 at Amazon
Can one human ever have too many USB cables?
My partner would say yes, as I have several drawers and storage boxes and cupboards with various numbers of USB cables chucked in them. It's one of those things that just feels handy to have and weird to throw away. Anyway, if you're finding yourself a little short, this two pack of 3ft USB-A to USB-C cables is super-cheap right now.
Anker USB-C Charger Cable (2-Pack): was £7.99 now £5.69 at Amazon
Listen up — or don't
This one has been popular in a few previous sales, so I'm just letting you know that the handy loop earplugs are on sale again. Whether it's for sleeping, ear protection at a gig, muffling that horrendous tube screech on the Northern line, or just dulling a bit of the chaos of the outside world, these are a great little buy.
Loop Quiet 2 Ear Plugs: was £19.95 now £15.95 at Amazon
A tip top toothbrush
I was always put off by the thought of dropping lots of money on an electric toothbrush when most of the cheaper alternatives were fine. But when I finally picked up the original Suri about a year or so ago, I didn't regret my purchase at all. The newer 2.0 version is now on sale for Prime Big Deal Days, featuring an impressive 40-day battery life, fast wireless charging over USB-C, a useful pressure sensor, and comes with handy extras like a magnetic wall mount and UV cleaning travel case.
Suri Pro Sonic Electric Toothbrush: was £105 now £83.99 at Amazon
Here's one I actually bought last time
When I think back to this time last year when I decided I'd upgrade my ageing PC, I feel I got extremely lucky. The RAM and storage crisis was only just picking up, so I managed to sneak in with some key components before the costs really skyrocketed.
One of the items I bought was this AMD Ryzen 5 9600X, and it's been an impressive CPU in my new rig over the last 10 months for work, productivity, and a bit of light gaming. It gets a huge thumbs up from me if you're looking for a solid budget-friendly CPU.
AMD Ryzen 5 9600X: was £249.99 now £139.99 at Amazon
Here's an excellent value smart home bundle
There's usually a standout value smart home bundle from Amazon in every Prime Day or Big Deal Days sale. Here's this year's: a Ring Battery Video Doorbell and a Ring Indoor Camera for £39.99 — that's a whopping £80 off the full price and excellent value for money if you want to dabble with a simple and easy home security setup.
Ring Battery Video Doorbell & Ring Indoor Camera: was £119.98 now £39.99 at Amazon
Let's start with the inevitable Kindle deal
Amazon just unveiled a couple of new Kindle models, so naturally, there are discounts on the previous-generation version for Prime Big Deal Days.
Now, I should point out that a couple of these have actually been cheaper in the past, but the days of such aggressive price cuts appear to be far behind us now. This is still a decent offer for the standard Kindle, though, an is unlikely to be beaten over Black Friday.
Amazon Kindle: was £139.99 now £84.99 at Amazon
Hello and welcome!
Whether it's your first sale or you're a veteran now, thanks for joining me for yet another rummage through the digital shelves at Amazon for its latest Prime Big Deal Days sale. While Black Friday is still about two months away, this event serves as a preview of what's to come, allowing us to get in some early shopping ahead of the peak season.
And there are lots of genuinely good offers up for grabs by the looks of it. I'm here to share all of the best ones with you right here over the next two days — along with some handy assists from the rest of the TechRadar team — so let's get into some highlights from day one.
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