Fujifilm’s going wider than ever with its new GF lens

Press release:

Fujifilm Adds Second Cinema Power Zoom to GF Lens Lineup: FUJINON GF19-35mmT3.5 PZ OIS WR 

Widest angle of view available in GF format expands versatility for the GFX System

VALHALLA, N.Y. – July 9, 2026 – FUJIFILM North America Corporation, Electronic Imaging Division, today announced the release of FUJINON GF19-35mmT3.5 PZ OIS WR (“GF19-35mmT3.5”), the second FUJINON cinema power zoom lens for the GFX System. With a native G Mount, GF19-35mmT3.5 provides the widest angle of view available in the GF format, offering filmmakers at all levels of production a large format cinema zoom with expanded cinematic versatility and exceptional optical performance in a compact, lightweight design. 

GF19-35mmT3.5 pairs perfectly with FUJIFILM GFX ETERNA 55, particularly alongside FUJINON GF32-90mmT3.5 PZ OIS WR, with which it shares identical exterior dimensions, enabling the use of shared accessories for seamless rig setups. In addition, the operability of zoom and focus functions is standardized between the two lenses. Used together, this combination enables a streamlined filming style that minimizes equipment requirements and crew workload, not only enhancing production efficiency, but significantly expanding creative flexibility, opening up new possibilities in filmmaking.

“GF19-35mmT3.5 not only continues Fujinon’s legacy in optical design, but as the first expansion of the GF cinema zoom line, it emphasizes Fujifilm’s commitment to products designed specifically for filmmaking,” said John Blackwood, director, Brand & Product Marketing, Electronic Imaging & Optical Devices Divisions, FUJIFILM North America Corporation. “The expansive large format angle of view helps preserve natural perspective across the frame, allowing filmmakers to anchor their vision for cinematic storytelling.”

Designed for immersive, location-based storytelling where scale, movement, and reliability matter, GF19-35mmT3.5 pairs an ultra-wide 19-35mm focal range (equivalent to 15-28mm in 35mm film format) with purpose-driven optics, consistent geometric rendering, and minimal focus breathing. 

Maintaining the ability to cover the Open Gate recording of GFX ETERNA 55, GF19-35mmT3.5 reflects the practical demands of ultra-wide cinema work, where flexibility across filming setups is essential. Purpose-built for G Mount, its lightweight (approx. 4.6lbs/2.1kg) and compact (approx. 8.74 in./222mm) build supports more camera configurations while still providing the desirable focal lengths for wider shots. 

Product Features

Fujifilm’s second motorized power zoom lens¹ designed for filmmaking with a constant T3.5 aperture

• This cinema power zoom covers 19-35mm focal length (equivalent to 15-28mm in 35mm film format), from ultra-wide angle to standard, delivering the widest angle of view in a compact cinema zoom within GF format, for tight spaces and expansive views.
• Internally motorized focus enables the use of FUJIFILM GFX ETERNA 55’s many autofocus modes – especially useful in documentary, handheld, and interviews – and internal servo operation allows focus, iris, and zoom control directly from GFX ETERNA 55’s camera body.
• The lens consists of 23 lens elements in 15 groups including four extra-low dispersion (ED) elements and three aspherical elements, effectively suppressing aberrations, achieving a compact size while maintaining bright maximum aperture of T3.5 and consistent optical performance throughout the zoom range.
• Constant T3.5 expands possibilities, delivering footage with consistent exposure across the zoom range in real-world environments.

Combines cinema lens operability with compact, lightweight design 

• Inheriting the optical performance characteristics of the widely praised FUJINON Premista Series² zoom lenses for cinema cameras, GF19-35mmT3.5 measures just over 8.74 inches (222mm) in length and achieves a lightweight design at approximately 4.6 pounds (2.1kg) by adopting an optical design and DC motor optimized for motorized power zoom. 
• Equipped with a three-ring system that allows independent manual control of focus, iris, and zoom, all operating rings use the same 0.8M gear pitch³ as the existing FUJINON cinema lenses. This standard gear pitch enables compatibility with essential filmmaking accessories such as follow focus systems and lens motors.
• The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes.

Outstanding image quality supported by advanced optical design technologies

• Equipped with Nano GI coating to suppress flare and ghosting caused by light entering at oblique angles, reducing reflection loss and improving light transmission for clear, sharp images.
• By optimally positioning proprietary optical design and the internal lens barrel components, the lens suppresses sudden angle-of-view changes during focusing (breathing), enhancing framing stability while focusing.
• A 13-blade iris achieves a nearly circular bokeh. This improves the roundness of out-of- focus elements, even when slightly stopped down.

Powerful image stabilization and fast, smooth, high precision autofocus

• Powerful, built-in image stabilization is achieved through improved shake sensing accuracy and optimized stabilization mechanism design. This is especially effective in the situations such as documentaries and run-and-gun⁴ style filming that require high mobility.
• By directly driving the motors at high speed in response to focus, zoom, and aperture (iris) ring operations, the lens achieves both excellent responsiveness and high accuracy of indicator position.

Pricing and Availability

FUJINON GF19-35mmT3.5 PZ OIS WR lens will be available from July 23, 2026, at a Manufacturer’s Suggested Retail Price of $5,699 USD.

For all product specifications and more information about this lens, visit https://www.fujifilm-x.com/en-us/products/lenses/gf19-35mmt35-pz-ois-wr/.

1 At the time of release, motorized power zoom control is supported only on the “GFX ETERNA 55“. Support for other GFX series mirrorless digital cameras will be added sequentially through firmware updates.
2 The “Premista” Series is a lineup of zoom lenses designed for high-quality filmmaking, compatible with cinema cameras featuring large-format sensors. The series includes wide-angle, standard, and telephoto types.
3 The distance between the teeth on the gear engraved on the control rings.
4 A shooting technique where the filmmaker moves around holding the camera, quickly adjusting framing and positioning according to the situation.