GoPro says its future is “defense, government, robotics and aerospace” after $285 million merger

GoPro has announced that it’s entered into a “definitive merger agreement” with Starman Optical, a little-known entity described in the press release as a “privately held optical-photonics company.” According to current GoPro CEO Nick Woodman, the company hopes the move will help it “grow across consumer, commercial and defense markets,” and address “important areas of national security related to cameras, optics and AI infrastructure.”

This is, to put it mildly, a bit of a pivot from its current role as an action camera company. A few hints suggest that the action camera business may not be going away, though. For one, GoPro promises it will “continue to fully support its existing consumer products and its subscription and cloud platform.” While that’s good news for anyone who just bought the Mission 1 Pro ILS, released just a week before this news broke, the word “existing” casts a bit of doubt on whether we’ll see new consumer cameras from the company in the future. 

There are a few references to the company’s “growth potential” in consumer markets, but there’s much heavier emphasis on US national security and manufacturing. GoPro founder and CEO Nick Woodman says the company plans to address “important areas of national security related to cameras, optics and AI infrastructure.” And Charles Tebele, CEO of Starman Holding, says “The combination of GoPro’s world-class optical expertise and intellectual property with Starman’s advanced transceiver capabilities and U.S. manufacturing platform creates a unique opportunity. Together, we intend to bring production of these critical components back to the United States.”

In the US, national security has long been big business, with lucrative military contracts sustaining many companies, even ones better known for their consumer products. But it’s become an increasingly hot-button topic in recent years, with the US government promising billions to companies making semiconductors within its borders, and placing import restrictions on companies like DJI based on perceived threats to national security. The company also promises to expand into the hot and controversial “AI Data Center” space, though to me that reads more as it filling out its bingo card of phrases you’re required to use in a press release in 2026.

As a camera company, GoPro has some share in the military industrial complex – when we interviewed NASA astronaut and US Air Force Col. Terry Virts in 2019, he said Russia beat the US to the punch by flying GoPros into space (though NASA has since included the cameras on multiple flights, including its recent Artemis II mission) – but it’s not exactly a major player. It’s clear its leadership sees the merger as an opportunity to change that, with intents to “leverage its IP, optics and imaging capabilities across defense, government, robotics and aerospace markets, building on demand for U.S.-made solutions.” Woodman reiterates that point, saying: “We’re excited to combine with the Starman team to capitalize on this opportunity and play an important role in America’s future.”

The brand-new GoPro Mission 1 ILS shakes up GoPro’s formula with an interchangable lens mount and features aimed more towards cinematographers than action camera users. Mitchell Clark

GoPro has been in dire financial straits for a while, following years of Chinese competitors like DJI and Insta360 introducing action cameras that tempted would-be buyers away with innovative features, new form factors and larger sensors, while the Hero line largely stagnated. This year, the company announced the Mission 1 series that largely caught back up with, and in some respects surpassed, those competitors, but it may have been too late. Earlier this summer, it warned investors that there was “substantial doubt” about its ability to continue in business. At the time, it said it was investigating “opportunities within the defense and aerospace sector.” Those investigations were apparently fruitful.

According to the press release, the merger – which will see $285 million paid to GoPro shareholders – will see the company’s $92 million in debt paid off, “resulting in a clean, substantially debt-free balance sheet.” The company will remain publicly listed, though its unclear whether that listing will be for GoPro alone or the newly combined entity; GoPro’s press release promises “additional information regarding the transaction upon closing.”

Finally, there’s the question of who Starman Optical is, and how it has the money to buy GoPro. As best I can tell, it’s a subsidiary of Starman Holding, a company that owns several sub-brands, including popular phone case and accessory companies like Incase and Incipio. While Starman Holding’s website doesn’t list Starman Optical as one of its companies, it does list Starman New Photonics, and its About Us page names Charlie Tebele as its CEO. The websites for both Starman Holding and Starman New Photonics don’t have a ton of information on them, though that’s not that odd for this kind of company.

GoPro expects the deal to close by the end of the year, assuming it’s approved by regulators and GoPro shareholders.