How McAfee+ Identity Protection Changed My Digital Habits
McAfee+ offers a suite of personal online security for individuals and families.

Protecting your digital identity has become increasingly important. With the rise of sophisticated cyber threats, such as phishing scams, identity theft, and data breaches, choosing a robust identity protection service is essential for safeguarding your personal information.
This review offers a comprehensive analysis of McAfee identity protection, examining its key features, effectiveness in preventing identity theft, and overall value to consumers. Key aspects covered include the service's monitoring capabilities, real-time alerts, recovery support, and user-friendly interface. Additionally, we'll explore how McAfee+ compares to other identity protection services on the market.
By the end of this review, you will have a clearer understanding of whether McAfee Identity Protection is the right solution for you in securing your sensitive information and maintaining your online peace of mind.
McAfee+: Plans and pricing
The McAfee Essential plan, often referred to as a "starter" plan within the McAfee Total Protection suite, is designed to provide a solid foundation of security for individuals with multiple devices. Priced at an introductory offer of $39.99 for the first year (with renewal prices typically higher), it offers protection for up to five devices, compatible with Windows, Mac, Android, iOS, and ChromeOS. This plan includes McAfee's award-winning antivirus and scam detection, ensuring real-time defense against malware, ransomware, and phishing attempts.
In addition to core antivirus protection, the Essential plan enhances online privacy with a Virtual Private Network (VPN), which often includes unlimited data usage, particularly when auto-renewal is enabled. Users also benefit from identity monitoring that alerts them if their personal information appears on the dark web. The plan includes a password manager (True Key) for secure login management and Safe Browse capabilities to warn against risky websites. Furthermore, it provides Personal Data Cleanup (scan only) to help identify where your data may be exposed on data broker sites and Online Account Cleanup (scan only) to locate old online accounts linked to your personal information. The McAfee Protection Score included in this plan helps users gauge their overall cybersecurity health. While the Essential plan offers a robust range of essential security and privacy features, it lacks the more extensive identity theft coverage and full-service data cleanup found in higher-tier McAfee+ plans.
In contrast, the McAfee+ Advanced Individual plan presents a much more comprehensive security package. Typically priced at an introductory fee of around $89.99 for the first year, this plan is more than double the cost of the Essential plan. The most significant upgrade is its coverage for unlimited devices (for one user), ensuring that all household devices are protected. Beyond the features of the Essential plan, the Advanced plan significantly enhances identity protection. It includes full-service Personal Data Cleanup, where McAfee actively assists in removing your information from data broker sites rather than merely scanning and alerting you. Furthermore, it provides $1 million in identity theft coverage and restoration services, enhanced bank and credit card transaction monitoring, and 1-bureau credit monitoring with monthly scores. The ability to initiate a security freeze in the event of suspected identity theft adds layer of security, making the McAfee+ Advanced Individual plan ideal for users who prioritize comprehensive identity and financial safety alongside robust device protection.
Lastly, the McAfee+ Advanced Family plan offers a comprehensive solution designed to protect the entire household (up to six users), extending beyond devices to include robust identity and privacy features. Its introductory price typically starts around $119.99 for the first year, though this can vary slightly depending on the retailer and current promotions.
This family plan offers unlimited device coverage for all compatible household devices, including Windows PCs, Macs, Android devices, iOS devices, and Chromebooks. A key differentiator for the family plan is the inclusion of Parental Controls (McAfee Safe Family), allowing parents to manage their children's online activities, set screen time limits, filter content, track locations, and view activity reports.
Beyond device security, the McAfee+ Advanced Family plan offers significant identity protection features. These include identity monitoring with alerts for personal information found on the dark web, as well as advanced tools such as bank and credit card transaction monitoring, along with 1-bureau credit monitoring that includes monthly credit scores. The financial protection is substantial, boasting up to $2 million in identity theft coverage and restoration services (an increase from the individual plan's $1 million coverage). This plan also allows users to place a security freeze on their credit if suspicious activity is suspected.
To enhance online privacy, the McAfee+ Advanced Family plan features an unlimited Secure VPN for safe browsing on public Wi-Fi. It includes full-service Personal Data Cleanup, where McAfee actively helps in removing personal information from data broker sites. Additionally, the Scam Detector, powered by McAfee Smart AI, identifies and warns against risky texts, emails, and videos. Meanwhile, the password manager (True Key) ensures secure login credentials. Safe Browse (WebAdvisor) blocks dangerous websites and downloads, further contributing to comprehensive cybersecurity. Lastly, the McAfee Protection Score tracks the overall cybersecurity health of the family, making the McAfee+ Advanced Family plan an ideal choice for families seeking comprehensive digital protection and peace of mind.
McAfee+: Features
McAfee+ is a comprehensive cybersecurity suite developed by McAfee that offers a variety of features to enhance your digital safety. Below are some key features included in the McAfee+ plans:
Antivirus and Antimalware: McAfee+ provides real-time protection against viruses, malware, spyware, ransomware, and other malicious threats. It scans your system to detect potential threats, preventing them from causing harm. Unlike many online identity protection suites, this feature is essential for personal security.
Firewall Protection: A built-in firewall monitors and controls incoming and outgoing network traffic, protecting your device from unauthorized access and blocking suspicious connections.
Web Protection: This feature helps safeguard your online activities by blocking malicious websites, phishing attempts, and dangerous downloads. It also scans email attachments and instant messages for potential threats, making it especially useful for children online.
Identity Theft Protection: McAfee+ helps protect your personal information from being compromised by monitoring potential identity theft risks. This may include features like credit monitoring, social security number tracking, and alerts for suspicious activity. McAfee’s Identity Theft Protection service monitors over 40 data broker sites to identify whether your personal information has been compromised.
Safe Browsing: McAfee+ provides secure browsing extensions or plugins for popular web browsers. These tools warn you about unsafe websites in search results and block harmful ads or pop-ups.
Credit Monitoring: Depending on the selected plan, credit bureau monitoring looks for threats to your identity and monitors the Dark Web for associated risks.
Password Manager: This unique tool securely stores your login credentials and assists in creating strong, unique passwords for each website or application you use.
Secure VPN: McAfee+ includes a virtual private network (VPN) feature that encrypts your internet connection and anonymizes your online activities, adding an extra layer of privacy and security.
System Optimization Tools: McAfee+ also offers system optimization tools to improve your device’s performance by cleaning up unnecessary files, managing startup programs, and optimizing system settings.
Parental Controls: McAfee+ products include parental control features that allow you to monitor and restrict your child's online activities, block inappropriate content, and set usage time limits.
Overall, McAfee+ provides a robust suite of tools designed to enhance your cybersecurity and protect your personal information online.
McAfee+: Support
As would be expected from a veteran provider, McAfee offers numerous methods for support. On the direct side, there is 24/7 phone support, although we would have liked to see the number more prominently featured as we had to go through multiple screens to find it. There is a virtual assistant, and we did find a chat to a real person available 24/7 for English speaking countries (and 9am to 6 pm on business days for the rest of the world). We did not find an email, or a support portal as alternate methods for direct contact.
There are some options on the self support as well. We found a Support Home page, with a search bar, which had jump offs to YouTube videos, a FAQ, and related articles. There are also links to McAfee social media sites, including a Twitter feed that is active with recent updates, but it was not reassuring to find the link to the Facebook site coming up as “This page is not available.”
McAfee+: Competition
While McAfee+ provides a comprehensive security suite, several outstanding alternatives offer similar, if not enhanced, protection tailored to your specific needs and budget.
One of the top contenders is Bitdefender, which consistently earns high marks for its impressive malware detection capabilities in independent lab tests. In addition to its robust antivirus protection, Bitdefender boasts a feature-rich package that includes parental controls, a secure VPN, scam protection, and a comprehensive firewall. Its user-friendly interface and streamlined performance make it an excellent choice for families seeking extensive security without a steep price point. Moreover, Bitdefender offers a unique feature called "Vulnerability Assessment," scanning for potential security risks on your devices, further fortifying your online safety.
Norton 360 is another widely acclaimed option, often regarded as a gold standard in digital security. It encompasses a full suite that extends beyond basic antivirus functions, with many of its plans including features such as automatic cloud backup, a secure VPN, parental controls, and even identity theft protection. This makes Norton 360 an ideal choice for users looking for a holistic security solution. Moreover, it is equipped with advanced features like a password manager and dark web monitoring, ensuring that users are not only protected from current threats but also alerted to potential future risks. Norton also proudly offers a "100% Virus Protection Promise," reassuring users of its commitment to effective malware defense.
For those interested in a robust solution that includes a free tier, Avast One is an excellent option. Its free version is notably feature-rich, providing robust ransomware protection, a secure VPN, tracker blockers, and a built-in firewall. Furthermore, Avast’s reasonably priced premium upgrades offer even more sophisticated tools, such as advanced malware protection and a system cleanup feature, catering to a broad range of users with diverse budgets and requirements.
Other noteworthy alternatives include TotalAV, recognized for its superior web protection and system optimization tools. TotalAV not only helps shield against malware but also enhances system performance, making it a compelling choice for those seeking a more responsive computer experience alongside security. On the other hand, Malwarebytes is a household name recognized for its effective malware removal capabilities; its premium version provides real-time protection against a variety of online threats, making it an excellent complement to any primary antivirus.
Finally, consider solutions like Surfshark Antivirus, which is often bundled with the popular Surfshark VPN. This combination offers a substantial advantage in terms of privacy and security when browsing the internet. Similarly, Trend Micro is also a strong contender, offering comprehensive security features that include ransomware protection, Pay Guard for secure online transactions, and a social media privacy scanner, appealing to users who prioritize multifaceted protection.
In summary, while McAfee+ remains a solid choice, exploring these alternatives may lead to discovering a solution that better meets your specific security requirements and budgetary constraints.
McAfee+: Final verdict
McAfee+ provides a strong option for personal security and identity protection. We appreciate the variety of subscription tiers, the multitude of features, the support center, and the availability of 24/7 phone support. However, there are some areas that could be improved: the pricing is only available on an annual basis, the lowest tier lacks credit monitoring, there is only one method for direct support, and overall, the pricing tends to be on the expensive side. Nonetheless, when it comes to trusting a provider with your personal information, McAfee's longstanding reputation built over the years is a significant advantage.