Rosie Huntington-Whiteley ends her lingerie collaboration with M&S after 14 years as the collection is removed from stores and the retailer's website

Rosie Huntington-Whiteley has ended her longtime lingerie collaboration with Marks and Spencer's after 14 years.

The model's Rosie for Autograph campaign has been a fixture of the brand's campaigns for more than a decade, and has been credited with providing a boost to sales figures, particularly during the Covid pandemic.

But it has been revealed that Rosie and M&S have mutually decided to part ways, and her collection has already been removed from stores and the retailer's website.

Fans have expressed their disappointment online, with one writing: 'That's a shame - it's the only underwear I buy and have bought it since it was launched.'

M&S said the decision to end the deal was mutual as it was 'evolving, modernising and broadening' lingerie lines.

A spokesman said: 'We're incredibly proud of what we built with Rosie. We wish her continued success in all that follows.'

Rosie for Autograph first launched back in 2012, and sold three times the expected numbers, and it's now estimated that one woman in 50 owns a piece from the range.

In 2017, Rosie's brand helped M&S shift 11 million items of clothing, with Kate Calvert, a retail analyst at Investec, telling The Express at the time: 'Lingerie has been a key performer for M&S at a time when other parts of the business have not been doing particularly well and it is losing market share.' 

Rosie's range was also one of the few hits for M&S at the height of the Covid pandemic, as they sold more than 15,000 Rosie lounge bras and crop tops in April 2021. 

Figures published in 2022 show that sales of bras – including lines that Rosie designed  – were 40 per cent ahead of 2020 and 13 per cent up from 2019, with the brand's Bluewater store in Kent fitting around 650 women every month. 

Speaking about her range, Rosie said: 'I wanted to create a line that's for everybody, that's inclusive and accessible, but still felt elevated and luxurious.

'Sometimes I'll be in London and some lady will stop me in the lift and say, ''I love your lingerie, it makes me feel fantastic'.' 

'That's really the most rewarding part of the job.'

Rosie and her fiancé Jason Statham, 59, share two young children, son Jack, nine, and daughter Isabella, four.

The low-key British couple, who live in Los Angeles, first began dating in 2010 after meeting at a party in London and experiencing what Rosie called 'instant chemistry'. 

Jason and Rosie got engaged in 2016, with the model revealing they had taken their relationship to the next level when she flashed her impressive diamond ring at the Golden Globes, and they're now parents to two children.

Speaking about their plans to marry after Jack was born, Rosie said: 'I think the time will come. It's also not a huge priority for us.'

She has also addressed the couple's 20-year age gap, saying: 'His knowledge and strength are really inspiring and attractive, and that can come with a man who's had a bit of time.'

While Rosie is one of the world's top supermodels, she has previously spoken about facing rejection in the industry. 

Speaking on the Reign with Josh Smith podcast, Rosie revealed how now she doesn't see rejection as failure and instead views it as something that wasn't meant to be. 

She told the host: 'There is a lot of rejection in this industry and there have been some really tough lessons with that… even now there's rejection.

'I don't always get the jobs that I want and some things don't work out the way that I want them to.

'I remember being sent home from a job once and that was very painful and that really hurt my soul.'

She reflected: 'But you know, I was very, very young. But if a job doesn't work out, I kind of think it wasn't meant to be or I'm knocking on the wrong door and I go find opportunities elsewhere where I'm embraced.

'I can never really consider something that didn't work out or rejection as a kind of failure. I see it as an opportunity for deep growth and actually, when I think of the successes that I've had over the years, which I feel very privileged for having they're so fun.'

The star also opened up about the lessons she has learnt from her partner as she revealed he encouraged her to be her own advocate and not be controlled by the industry.

She explained: 'When I started, you kind of join an agency and they take control of your kind of diary and your schedule and you're sort of told what you're going to do and when you're going to do it.

'I think around my sort of early mid twenties, there was definitely a point, and I remember it was actually Jason who is a great advocate for himself, but also really been such a backbone of strength and support for me as well, because he's taught me so much.

'It was a reminder for me of, "no, no, no, I'm in control and I'm in control of some of this".… I also live with someone [Jason] who uses manifestation and self belief as a real tool and I know it's really infectious.'

Rosie also discussed how periods of struggle in her life have helped shape her as a person.

She added: 'I feel for me, those dark sort of times or those struggle times, they're kind of what make me interesting. It's like they've roughed me up a little bit.

'That's what makes you kind of layered and multifaceted as an individual and as a woman. So I just try and turn things around and make it a positive.

'It doesn't happen overnight, sometimes things really sting and they really hurt and it takes a while to see why it didn't happen, but I always try and see things that feel like they are happening at you that they're happening for me.'