Sony’s new cinema camera is coming tomorrow

Jul 22, 2026 - 01:06

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Sony’s new cinema camera is coming tomorrow

“Lighting the way forward”

The silhouette of a camera with a lens and top handle.

Sony has released a teaser for a new product announcement in its cinema line. As always, the video is very short on details, showing just the silhouette of a camera, tally lights blazing and a top handle attached, and the tagline “lighting the way forward.”

The company is no stranger to posting teaser videos, but, unlike with the one for what turned out to be the RX10 V, it isn’t giving a lot of time for hype to build. The video says the announcement is coming on July 22nd at 7 AM PT (15:00 BST), which is just around 24 hours after the video was published. Whatever the camera is, it seems we won’t have to wait long to get more details.

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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