US government blocks "age estimation" technology that would have analysed faces
The US Federal Trade Commission has blocked plans to introduce "privacy-protective facial age estimation" technology, which would have analysed the geometry of a user's face to determine their age. An application to use the technology had been submitted in July last year by the Entertainment Software Rating Board (ESRB), UK-based identity software firm Yoti, and youth marketing company SuperAwesome - previously part of Fortnite maker Epic Games. The technology had been designed to enforce the Children's Online Privacy Protection Rule (COPPA), which requires parental consent to be given for any online service likely to engage with users under the age of 13. Read more
The US Federal Trade Commission has blocked plans to introduce "privacy-protective facial age estimation" technology, which would have analysed the geometry of a user's face to determine their age.
An application to use the technology had been submitted in July last year by the Entertainment Software Rating Board (ESRB), UK-based identity software firm Yoti, and youth marketing company SuperAwesome - previously part of Fortnite maker Epic Games.
The technology had been designed to enforce the Children's Online Privacy Protection Rule (COPPA), which requires parental consent to be given for any online service likely to engage with users under the age of 13.
