Incogni is our favorite service that stops data brokers from selling your info - and it's 58% off

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If you're worried about your information floating around on the internet against your will, you can do something about it. Incogni is a data removal service that demands data brokers delete the personal info they hold about you, and it's the top recommendation on our list of the best data removal services. Right now, you can get any of Incogni's annual plans at an exclusive 58% discount with the code ZDNET, which brings pricing down to $6.79 per month on the Standard plan, through Aug. 31.

Review: Incogni

The discount applies across Incogni's whole lineup, so you don't have to pay for the top tier to qualify. On the Standard plan, that comes to $81.48 for the year, billed as a single charge, down from the regular $7.99-per-month annual rate. 

With the Standard plan, Incogni will send automated removal requests to over 420 data brokers and keep resubmitting them on a recurring basis, so if a broker re-lists your info after a removal, Incogni will go after it again. You'll also get monthly progress reports plus 24/7 live chat support along the way. Incogni's coverage and removal volumes are independently verified by Deloitte, and every plan comes with a 30-day money-back guarantee in case the service doesn't work out for you.

You should consider the Unlimited plan if your info has spread beyond the usual people-search sites, and our code brings it down to $12.74 per month, from $14.99. Incogni has added a few features to the Unlimited tier in 2026, including an Exposure Scanner that combs the web for pages listing your info, a downloadable monthly Risk Assessment report, and upgraded Custom Removals, where Incogni's specialists will manually chase down profiles the automated system doesn't reach. 

Also: I put these leading data removal services to the test, and there was a clear winner

There's no limit to those requests, and Incogni says most wrap up within 7 to 30 days. Our reviewer spent about a year with the service and found the monthly reports made it easy to track progress without doing much in between.

The discount also covers the Family plans, which extend Standard or Unlimited coverage to five people at $13.59 or $19.54 per month, along with the Protect plan at $17.63, which adds credit and dark web monitoring plus identity theft insurance, though that one is annual-only and limited to US residents outside New York and Washington.

To get the discount, you need to sign up through Incogni, pick your plan, and enter the code ZDNET at checkout before you pay. Click the "Have a promo code?" button below the total to bring up the coupon field.

Note: The discounted rate will cover your first year, and the subscription will renew at the regular annual price after that, unless you cancel. Incogni also can't remove everything, since court records, government websites, and social media accounts are outside what it can legally take down.

Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.

How I rated this deal

I've recommended Incogni to a few people over the years, and those who have signed up have been happy with the results. The $6.79 per month is the lowest we've seen the Standard plan sell for. The main catch is that you pay the full year up front, and although Incogni does offer discounts fairly regularly, they're not usually this steep. That's why I gave this deal a 4/5 Editor's deal rating.