Olivia Attwood shows off her red bra in a series of sexy gym selfies as she continues to build her empire with another lucrative collaboration
By LAURA FOX, ASSOCIATE SHOWBUSINESS EDITOR
Published: 11:34 BST, 23 October 2026 | Updated: 11:57 BST, 23 October 2026
She's already cornered the fashion and drinks markets with her brand empire.
And Olivia Attwood has added another deal with her budding business portfolio as she unveiled her collaboration with Gymshark in an Instagram post on Friday.
The presenter, 35, posed in a red bra and skintight black sportswear in a string of workout snaps to promote her work with the famous fitness brand.
Olivia flashed a glimpse of her cleavage in the low-cut red top with skintight black leggings as she showed off her weightlifting skills.
This is just the latest collaboration that's boosted Olivia's bank balance, as she already has a collection with River Island, deals with LookFantastic and Tatti Lashes, and her own cocktail brand Savano.
Things are also going well in Olivia's love life, as in February she began dating her longtime pal Pete Wicks.
Olivia Attwood has added another deal with her budding business portfolio as she unveiled her collaboration with Gymshark in an Instagram post on Friday
The presenter posed in a red bra and skintight black sportswear in a string of workout snaps to promote her work with the famous fitness brand
Olivia recently opened up about her relationship with Pete as she made her return to the Loose Women panel for the first time in three months.
Discussing friendship being the foundation of a romance, Olivia explained: 'I think that me and Pete were friends for years. Everyone knows, and we crossed over on various projects.
'I wouldn't say we were like particularly close, you know, people say, "Was it weird going from friends to more than?" We weren't like besties who rang each other every day, so it never had that awkward crossover, but we definitely always clicked.
'We have the same sense of humour. We got on really well, and I think him more than any of the partners I've had before.
'We have this friendship like we can talk for hours, and I think I had underestimated that part of the relationship. Maybe I always thought like "what am I ever going to have in common with a straight man?"
'And then with Pete it's like we are friends and we love each other's company. We laugh, I have as much fun with him as any of my friends, and if he's joining one of my nights out or vice versa, I don't feel like I have to change at all.'
She added: 'I think I've softened him a little bit.'
Last week, Olivia gave fans an insight into their love life as they packed on the PDA in a racy backseat shot from their car as they were caught mid-smooch.
Olivia's growing fortune has been put to good use, as she recently revealed she has splashed out £2,500 on Gucci heels during a New York shopping spree.
Olivia flashed a glimpse of her cleavage in the low-cut red top with skintight black leggings as she showed off her weightlifting skills
This is just the latest collaboration to boost Olivia's bank balance, as she already has a River Island collection, deals with LookFantastic and Tatti Lashes, and her own cocktail brand
Things are also going well in Olivia's love life, as in February she began dating her longtime pal Pete Wicks
She justified her lavish designer purchase on Instagram as she insisted they are an 'investment'.
Olivia has added a stylish pair of £1,640 Gucci boots and £840 slingback pumps to her autumn-winter wardrobe.
She said: 'They're the most elegant, classy, timeless shoe. It's what we call girl math, it's an investment but it's not an investment because I'll never see a penny of this back but I will wear it a lot.'
'These boots screamed 90s me, I think this is like a revival of a shoe that is around like of early 2000s, like very Paris Hilton, Nicole Richie sort of vibes with the Gucci all of it,' she added.
'If you told me a year ago I was going to buy a shoe with Gucci logo all over, I would have laughed in your face, but here I am and I think they are kind of c***.'
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