Samantha Armytage teases 'really' exciting new project after missing out on Today show host gig - and uses AI for glamorous post

She may have narrowly missed out on hosting the Today show. 

But Samantha Armytage, 50, is booked and busy, announcing on Wednesday that she has an exciting new project in the works. 

Posting to Instagram, the former Sunrise host announced the arrival of 'Act Two With Samantha Armytage', telling her fans: 'Something REALLY exciting is coming REALLY soon.' 

She added a TV, microphone, guitar and rocket emojis next to the cryptic caption. 

In the image, a glamorous Samantha is seen beaming in a red halter-neck gown while posing on top of a plain pink background. 

The post was also flagged for AI content, although it's unclear what part of the upload was generated using artificial intelligence. 

Fans were thrilled with the announcement, with one commenting: 'Congratulations darling! I'm so excited for you!' 

'I love everything you do. Should be great whatever it is,' another cooed. 

It comes after Samantha reflected on Nine's decision to cast Sylvia Jeffreys and Tom Steinfort as the new hosts of Today following the departure of Karl Stefanovic and Sarah Abo.

Speaking to the Daily Mail at the Channel Nine Upfronts last month, Samantha said returning to breakfast TV would have been a step back. 

The veteran presenter had been considered a natural contender for a permanent spot on the Today couch.

But after spending 15 years in breakfast television, including eight years fronting Seven's ratings juggernaut Sunrise, Sam said she was in 'two minds' about whether she would ever want to return to the punishing breakfast TV schedule permanently.

'This was never about me going back into breakfast television. This was always a fill-in, which I was happy to do when Sarah was on maternity leave,' she said. 

'I said right from the start that I have done 15 years of breakfast TV at the highest possible level on such a huge show as Sunrise.

'So I was very much in two minds about whether I really wanted to go back into those hours and that much attention.

'Look, I think it's all worked out for the best. And as I've said publicly before, I have done it at the highest levels. I didn't need to do it again.'

Sam later doubled down on her decision, saying she was determined to keep moving forward as she enters a new chapter of her career.

'I feel like going back into breakfast TV would have been going backwards, and I don't want to do that at 50,' she said.

'I'm in forward motion and watch... well, watch this space.'