Samsung cuts hundreds of US consumer electronics jobs ahead of Texas HQ move — 739 roles affected in New Jersey as chip division posts record profit

Samsung has cut jobs across its U.S. consumer electronics business as it prepares to move Samsung Electronics America's headquarters from New Jersey to Texas by the end of the year, with a WARN notice listing 739 affected roles at its Englewood Cliffs offices and roughly 100 workers let go at its Plano, Texas, site, according to a Reuters report.

Samsung told the outlet on Sunday that a majority of the affected New Jersey employees received relocation offers, while others were let go. SEA runs U.S. sales and marketing for Samsung's smartphones, TVs, displays, and home appliances, and doesn't include the company's semiconductor operations. The Plano figure, which covers workers in the mobile division among others, came from one laid-off employee who spoke to Reuters anonymously.

SEA employs about 1,200 people in New Jersey, according to U.S. Rep. Josh Gottheimer's office, which said the Englewood Cliffs campus opened last September, replacing the Ridgefield Park headquarters Samsung had occupied since 1992. The WARN notice covers over 60% of that workforce, roughly 10 months after the site opened. Internal documents reviewed by Reuters show employees were notified of an “enterprise-wide reduction in force” on June 30.

Samsung said in its statement that the relocation is intended to foster "stronger collaboration and optimize the organization," and that there's currently no broad global restructuring underway in its consumer products business. A current SEA employee told Reuters that workers are nonetheless worried about further cuts and a possible consolidation of the appliance, home entertainment, and mobile divisions as the company concentrates resources on chips.

Samsung's chip division booked a preliminary $58.5 billion in second-quarter operating profit, a 19-fold year-on-year jump that passed Nvidia's most recent quarter and put Samsung on track to out-earn its entire 40-year semiconductor history in 2026. Its mobile division is expected to post its first-ever quarterly loss over the same period, squeezed by competition from Apple and by the memory price increases its own chip unit is charging. Conventional DRAM contract prices rose 58% to 63% in Q2, and smartphone makers are raising handset prices to offset persistently high memory costs.

The consumer arm's relocation puts it alongside Samsung's existing chip footprint in Texas, which includes two fabs in Austin, the delayed Taylor fab, and a mobile hub in Plano. Samsung employed 11,770 people in the U.S. at the end of 2025, including its chip division. Samsung's IT services affiliate, Samsung SDS America, warned in a separate June notice that 179 roles could be cut in Ridgefield Park, New Jersey.

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