The Viral Makeup Trend That Will Take Over Red Carpets this Fall

Sep 01, 2026 - 01:05

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The Viral Makeup Trend That Will Take Over Red Carpets this Fall

Celebrity Makeup Artist Predicts Anti-Blush Will Take Over Red Carpets E! illustration/Courtesy of RITUEL DE FILLE

Flushed cheeks and bright blushes have had their moment. According to celebrity makeup artist Brandy Allen, anti-blush shades will be everywhere on the red carpet this fall.

The celebrity MUA who has worked on Yara Shahidi, Keke Palmer, Janelle Monáe, Doja Cat, Paige Bueckers, A'ja Wilson, Sheryl Lee Ralph, and more dished on the season's biggest muted blush trend that's about embracing the opposite of cheerful cheeks, plus how to wear it well. She even gave us her top MUA product recommendations—straight from her star-studded makeup kit.

Anti-Blush is the next big makeup trend we'll see on the red carpet in the fall, according to Brandy Allen.
This trend is characterized by its muted tones that can double as blush and contour.
Best Anti-Blush Shades & Product, Recommended by Allen: RITUEL DE FILLE Color Nectar Pigment Balm

The Anti-Blush Makeup Trend We'll Be Seeing in the Fall

According to Allen, anti-blush is the makeup trend that will be everywhere on the red carpet during the fall and winter.

"Muted, anti-blush tones are my predictions for fall/winter red carpets. The colors are low in saturation, which means they can work as a blush and contour in one," she told E!. "I think it adds balance to the makeup while taking a u-turn from the trendy bright blushes we see everywhere."

Shop the dark, muted, and brown blush shades that everyone will be wearing next season:

REFY Water Blush Liquid Cushion

This Korean-inspired cushion blush has a sheer and hydrating water-based formula that leaves a buildable, weightless wash of color. The shade Acai is a deep berry with cool tones that's perfect for this trend.

r.e.m. beauty Hypernova Satin Matte Blush

This celeb-loved blush in this warm golden auburn shade has a stain matte finish and promises to give your cheeks a blurred, soft-focus color.

Prada Touch Cream-To-Powder Soft Blur Longwear Blush

This designer blush in the shade Caffe Deep Terracotta blends like a cream and lasts like powder, while leaving your skin with a blurred, soft-matte finish for up to 12 hours.

VIOLETTE_FR PLUME BLUSH

Inspired by the "velatura" painting technique, this cream-to-powder cheek melt in a warm brown-red shade blends like a work of art.

Products & Brands Brandy Allen Recommends

As a celebrity makeup artist, Allen recommends top iconic brands for artists like MAC Cosmetics and Makeup Forever. "They understand the iconic, runway color palettes that date back to the 80s and 90s glam where muted colors were trending," she told E!.

She also recommends newer brands like LYS Beauty, specifically their signature bronzer stick that blends like a dream. Affordable brands like Glampton are another favorite of hers. So, keep scrolling to shop some of the products in her makeup kit.

MAC Cosmetics PRO FACE PALETTE: BLUSH

Designed for artists, this blush palette from MAC features four cream blushes that can be blended to create a unique shade in a non-sticky formula that gives your cheeks instant hydration and color.

MAKE UP FOR EVER HD Skin Face Essentials Long-Lasting Full Face Cream Palette

This easy-to-use cream palette is meant for everyone from beginners to pros. It features multiple shades, which can be mixed to create custom foundation, concealer, bronzer, contour, highlighter, or blush.

LYS Beauty No Limits Cream Bronzer and Contour Stick

"[LYS Beauty] has a great bronzer stick that blends flawlessly for a contour with muted tones," Allen told E!.

Glampton Pout Perfect Hydrating Peptide Lip Treatment

"For lips, I love Glampton's Pout Perfect Peptide Gloss in Latte for a hydrated, glossy lip with a sheer touch of color that complements a softer, muted makeup look," Allen said.

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