VSCO rolls out Capture, its first standalone camera app for iPhone
Image: VSCO Just last week, Adobe quietly launched a potentially powerful camera app for iPhone users. Now, another familiar name is entering the third-party iPhone camera app market. Visual Supply Co. (VSCO) has unveiled its Capture app, blending its film-like presets with greater camera control, as Bloomberg's Chris Welch reports. Capture stands out from other camera apps because it will allow users to apply presets before even taking the photo. That means you can see how the photo will look before you tap the shutter and, in theory, will not need to do any editing. "Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture," says Eric Wittman, VSCO's CEO, in a statement to Bloomberg. VSCO says Capture will provide "precise editing controls" and 50 of its most popular presets, so that users "can edit a photo before it's shot, in real-time." Beyond presets, the app will offer an auto mode for quick snaps and casual users. Those wanting more control will appreciate the manual mode, allowing you to adjust shutter speed, exposure compensation and lighting effects like bloom and halation. Image: VSCO All of the presets and effects in Capture are non-destructive, preserving the original image in JPEG, HEIC, Raw and ProRaw formats. Once you take a photo, it will automatically sync to the main VSCO app. From there, you can edit and share to your VSCO profile. VSCO initially launched as a camera app with film-like filters and basic editing tools. Since then, it has expanded to a community-based platform, while maintaining its expansive list of filters and editing tools. The app still offers a camera, but it isn't the primary focus. The Capture app will be a standalone offering, separate from the main VSCO app. The Capture app won't require a paid subscription, but you will need a VSCO account. The app isn't available quite yet, but will begin to roll out to Ireland, Australia and New Zealand this week. A broader US release will come later this summer.
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| Image: VSCO |
Just last week, Adobe quietly launched a potentially powerful camera app for iPhone users. Now, another familiar name is entering the third-party iPhone camera app market. Visual Supply Co. (VSCO) has unveiled its Capture app, blending its film-like presets with greater camera control, as Bloomberg's Chris Welch reports.
Capture stands out from other camera apps because it will allow users to apply presets before even taking the photo. That means you can see how the photo will look before you tap the shutter and, in theory, will not need to do any editing. "Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture," says Eric Wittman, VSCO's CEO, in a statement to Bloomberg.
VSCO says Capture will provide "precise editing controls" and 50 of its most popular presets, so that users "can edit a photo before it's shot, in real-time." Beyond presets, the app will offer an auto mode for quick snaps and casual users. Those wanting more control will appreciate the manual mode, allowing you to adjust shutter speed, exposure compensation and lighting effects like bloom and halation.
 |
| Image: VSCO |
All of the presets and effects in Capture are non-destructive, preserving the original image in JPEG, HEIC, Raw and ProRaw formats. Once you take a photo, it will automatically sync to the main VSCO app. From there, you can edit and share to your VSCO profile.
VSCO initially launched as a camera app with film-like filters and basic editing tools. Since then, it has expanded to a community-based platform, while maintaining its expansive list of filters and editing tools. The app still offers a camera, but it isn't the primary focus. The Capture app will be a standalone offering, separate from the main VSCO app.
The Capture app won't require a paid subscription, but you will need a VSCO account. The app isn't available quite yet, but will begin to roll out to Ireland, Australia and New Zealand this week. A broader US release will come later this summer.
