Cameras and lenses DPReview staff would recommend buying on Prime Day
Amazon Prime Day is officially underway through July 11, and with it comes discounts of all sorts. Those sales include a selection of cameras and lenses, so if you're looking to upgrade your kit, pick up a new camera or expand your lens selection, now is a good time to do so. Unfortunately, most camera brands recently increased prices in the US because of tariffs, and, as a result, many of the Prime Day deals are just a dip back to pre-tariff pricing. But that's still better than nothing, and it would be smart to buy now before prices go back up. Additionally, if there were better deals on other websites, we've linked to those instead. We'll also be updating this throughout the week, so be sure to check back to see what's new. Sony cameras and lenses Sony has the most gear on sale this Prime Day. This isn't an exhaustive list, with many additional models on sale. All of the camera and lens deals are also live on Sony's website, so you can check them out there, too. Some of the items below are older generation models, but they are still worth picking up in our opinion. Sony a1 $5398 (was $5900) Sony a7R V $3798 (was $4200) Sony a7R IV $2998 (was $3400) Sony a7S III $3498 (was $3800) Sony a7 IV $2198 (was $2700) Sony a7C II $2198 (was $2400) Sony a6700 $1398 (was $1500) Sony ZV-E10 II $1000 at Sony (was $1100) Sony 24-50mm F2.8 G $1098 (was $1200) Sony 20-70mm F4 G $1098 (was $1200) Sony 24-70 mm F2.8 GM $1598 (was $1698) Sony 70-200mm F2.8 GM OSS $1048 (was $2150) Canon cameras and lenses Canon's deals aren't specifically labeled as Prime Day ones, but there are still some deals worth checking out. Unfortunately, it's a very short list. Canon EOS R5 II $3999 (was $4299) Canon EOS R6 Mark II $1899 (was $1999) Canon EOS R7 $1499 (was $1599) Canon EOS R10 $949 (was $1049) Canon EOS RP + RF24-105mm Lens F4-7.1 is STM Lens $999 (was $1399) Canon RF135mm F1.8 L is USM $1799 at B&H (Was $2299) Nikon cameras and lenses Nikon also has very limited items on sale right now, unfortunately. But we've done some digging to find out what deals there are. Like the other brands, most of these prices are simply back to pre-tariff prices, though. Nikon Z8 $3697 (was $4000) Nikon Z6 III $2197 (was $2500) Nikon Z7 II $1947 at B&H (was $2297) Nikon NIKKOR Z 14-24mm f/2.8 S $2047 at B&H (was $2497) Instant cameras Instant cameras can be a fun change of pace. Polaroid currently has its offerings on sale, including some bundles with film. Polaroid Now 2nd Generation I-Type Instant Camera + Film Bundle $115 (was $150) Polaroid Now+ Generation 2 - Camera + Film Bundle $145 (was $175) Polaroid Now+ 3rd Generation I-Type Instant Film Camera $120 (was $140) Polaroid Now 3rd Generation I-Type Instant Film Camera $102 (was $120) Action cameras If you're looking to document your adventures this summer, an action camera may be the way to go. Luckily, some of the best out there are on sale during Prime Day. DJI Osmo Action 4 Essential Combo $199 (was $289) GoPro HERO13 Black Action Bundle $329 (was $500) Insta360 X4 Standard Bundle $349 (was $500)
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Amazon Prime Day is officially underway through July 11, and with it comes discounts of all sorts. Those sales include a selection of cameras and lenses, so if you're looking to upgrade your kit, pick up a new camera or expand your lens selection, now is a good time to do so.
Unfortunately, most camera brands recently increased prices in the US because of tariffs, and, as a result, many of the Prime Day deals are just a dip back to pre-tariff pricing. But that's still better than nothing, and it would be smart to buy now before prices go back up. Additionally, if there were better deals on other websites, we've linked to those instead. We'll also be updating this throughout the week, so be sure to check back to see what's new.
Sony cameras and lenses
Sony has the most gear on sale this Prime Day. This isn't an exhaustive list, with many additional models on sale. All of the camera and lens deals are also live on Sony's website, so you can check them out there, too. Some of the items below are older generation models, but they are still worth picking up in our opinion.
Sony a1 $5398 (was $5900)
Sony a7R V $3798 (was $4200)
Sony a7R IV $2998 (was $3400)
Sony a7S III $3498 (was $3800)
Sony a7 IV $2198 (was $2700)
Sony a7C II $2198 (was $2400)
Sony a6700 $1398 (was $1500)
Sony ZV-E10 II $1000 at Sony (was $1100)
Sony 24-50mm F2.8 G $1098 (was $1200)
Sony 20-70mm F4 G $1098 (was $1200)
Sony 24-70 mm F2.8 GM $1598 (was $1698)
Sony 70-200mm F2.8 GM OSS $1048 (was $2150)
Canon cameras and lenses
Canon's deals aren't specifically labeled as Prime Day ones, but there are still some deals worth checking out. Unfortunately, it's a very short list.
Canon EOS R5 II $3999 (was $4299)
Canon EOS R6 Mark II $1899 (was $1999)
Canon EOS R7 $1499 (was $1599)
Canon EOS R10 $949 (was $1049)
Canon EOS RP + RF24-105mm Lens F4-7.1 is STM Lens $999 (was $1399)
Canon RF135mm F1.8 L is USM $1799 at B&H (Was $2299)
Nikon cameras and lenses
Nikon also has very limited items on sale right now, unfortunately. But we've done some digging to find out what deals there are. Like the other brands, most of these prices are simply back to pre-tariff prices, though.
Nikon Z8 $3697 (was $4000)
Nikon Z6 III $2197 (was $2500)
Nikon Z7 II $1947 at B&H (was $2297)
Nikon NIKKOR Z 14-24mm f/2.8 S $2047 at B&H (was $2497)
Instant cameras
Instant cameras can be a fun change of pace. Polaroid currently has its offerings on sale, including some bundles with film.
Polaroid Now 2nd Generation I-Type Instant Camera + Film Bundle $115 (was $150)
Polaroid Now+ Generation 2 - Camera + Film Bundle $145 (was $175)
Polaroid Now+ 3rd Generation I-Type Instant Film Camera $120 (was $140)
Polaroid Now 3rd Generation I-Type Instant Film Camera $102 (was $120)
Action cameras
If you're looking to document your adventures this summer, an action camera may be the way to go. Luckily, some of the best out there are on sale during Prime Day.
DJI Osmo Action 4 Essential Combo $199 (was $289)
GoPro HERO13 Black Action Bundle $329 (was $500)
Insta360 X4 Standard Bundle $349 (was $500)
