Cheryl 'lands £500k deal to front new Deliveroo ad campaign' - as she continues her TV comeback amid The Voice UK signing

Oct 25, 2026 - 05:18
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Cheryl 'lands £500k deal to front new Deliveroo ad campaign' - as she continues her TV comeback amid The Voice UK signing

By NIOMI HARRIS, SHOWBUSINESS REPORTER

Published: 23:44 GMT, 24 October 2026 | Updated: 23:49 GMT, 24 October 2026

Cheryl has reportedly landed a £500,000 deal to front a new campaign for food delivery service Deliveroo. 

After stepping out of the limelight for several years, the Girls Aloud singer, 43, has been making a TV comeback of late, with the star having signed up as a coach on the upcoming series of The Voice UK. 

And now it seems Cheryl is adding another string to her bow as she's said to have teamed up with the takeaway company for an advert, which is apparently due to be unveiled later this month.

A source told The Sun: 'Deliveroo bigwigs are delighted to have Cheryl on board, she is a dream to work with and has a huge fanbase.'

If Cheryl has come on board, she'll follow in a long line of celebrities who have taken part in Deliveroo campaigns including Abbey Clancy, Peter Crouch, Danny Dyer and Alan Carr. 

The Daily Mail has contacted Cheryl's representatives for comment.  

Cheryl has reportedly landed a £500,000 deal to front a new campaign for food delivery service Deliveroo

After stepping out of the limelight for several years, the Girls Aloud singer, 43, has been making a TV comeback of late, with the star signing up as a coach on The Voice UK [pictured]

Earlier this month, Cheryl was praised by viewers for her surprise appearance on The Voice UK as ITV attempts to revitalise the series after axing Sir Tom Jones.

The singer gave fans a first glimpse of her new role as a coach ahead of the show's 2027 series.

She appeared in a recent episode where she joined her long-time pal Will.i.am for the show's Battle Rounds.

Cheryl expressed: 'I've stood in the shoes that the contestants are standing in. I know what it feels like to perform in this environment.

'You've just got to know that you're good or you wouldn't be here.'

The new job marks her return to TV after a lengthy break from the spotlight in the wake of her ex Liam Payne's death

She added: 'I'm so excited for you all. You couldn't be in better hands than you are with Will.'

The Fight For This Love hitmaker was tasked with helping coach Will to pick three contestants to send into the semi-final. 

Fans were overjoyed to see Cheryl back on screens. One said on X: 'Cheryl looks amazing oh my gosh,'

'Suddenly all my sadness has gone having Cheryl back on my tv,'

'It's so comforting seeing cheryl back on tv again,'

'Seeing Cheryl back on the TV warms my heart SO much!!!'

'So good to have Cheryl back on TV'.

Cheryl's appearance comes after it was confirmed she would be joining the official 2027 line-up for the show when she was seen arriving for filming.

The new job marks her return to TV after a lengthy break from the spotlight in the wake of her ex Liam Payne's death.

It has also been confirmed that Stacey Solomon and Alesha Dixon are set to replace Emma Willis as hosts on The Voice UK, after she landed the coveted role as a presenter on Strictly Come Dancing.

This new series of The Voice has been mired in controversy, after it emerged that Tom Jones would not be returning as a coach on the show.

Tom has since insisted it wasn't his decision to leave and said ITV 'fired' him 'because of a financial difficulty with insurance'.

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