In one trailer, IO Interactive has totally proven it 'gets' Bond - and it's all about the salivating consumerism
When you think of James Bond, you probably think of product placement. You might not realize it, but this is an iron-clad fact: the world's most beloved spy is always associated with a product. You might think of the Walther PPK, a compact German pistol whose distinct profile is evoked in the '007' logo. You might think of Omega, or Rolex. Aston Martin, of course. Bond is a consumerist. He is what he uses. Read more
When you think of James Bond, you probably think of product placement. You might not realize it, but this is an iron-clad fact: the world's most beloved spy is always associated with a product. You might think of the Walther PPK, a compact German pistol whose distinct profile is evoked in the '007' logo. You might think of Omega, or Rolex. Aston Martin, of course. Bond is a consumerist. He is what he uses.
