More Sony products have increased in price because of US tariffs
Camera image: Sony Sony has increased US pricing for most of its imaging products, seemingly in response to tariffs levied by the country. While the company raised prices for some of its lenses and cameras back in May, it wasn't an across-the-board increase, as some gear, such as the a7R V, was untouched. However, that's no longer the case – very few products are left at the prices they were at the beginning of the year. To see the changes, we looked at pricing at B&H, Sony's US website and Amazon, and compared those to launch prices and historical pricing at those sites. Of the items we looked at, the increases ranged from 7% to 34%, though the average fell right at 13%. Even gear that was initially unscathed by tariff pricing has now been impacted. The aforementioned Sony a7R V was still at its original MSRP of $3,900 in May, but it is now up to $4,200. Sigma, Nikon and Canon have all increased prices by around 10%, which is in line with the 10% baseline tariff placed on imports from almost all countries. Sony's 13% isn't well beyond that, so it's possible there are multiple factors at play, or it could entirely be tariff-based. Sony has yet to comment on tariff-related prices publicly, so there's no official word on how various products have been impacted. Either way, these higher prices raise questions about what happens come July 9, when the 90-day pause on the full tariff rates is set to expire. After that date, tariffs could jump to 24% on Japanese goods, 37% on imports from Thailand and 46% on Vietnamese products, depending on how negotiations play out. The pause on full tariffs on goods from China runs through August 12. It appears that a deal with China is in the works, but there's still a chance that prices on Chinese-made goods could rise substantially for US customers. Sony could absorb some of the higher costs, but given how high some of the rates are, it seems possible that prices could rise even further if trade deals aren't worked out soon.
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| Camera image: Sony |
Sony has increased US pricing for most of its imaging products, seemingly in response to tariffs levied by the country. While the company raised prices for some of its lenses and cameras back in May, it wasn't an across-the-board increase, as some gear, such as the a7R V, was untouched. However, that's no longer the case – very few products are left at the prices they were at the beginning of the year.
To see the changes, we looked at pricing at B&H, Sony's US website and Amazon, and compared those to launch prices and historical pricing at those sites. Of the items we looked at, the increases ranged from 7% to 34%, though the average fell right at 13%. Even gear that was initially unscathed by tariff pricing has now been impacted. The aforementioned Sony a7R V was still at its original MSRP of $3,900 in May, but it is now up to $4,200.
Sigma, Nikon and Canon have all increased prices by around 10%, which is in line with the 10% baseline tariff placed on imports from almost all countries. Sony's 13% isn't well beyond that, so it's possible there are multiple factors at play, or it could entirely be tariff-based. Sony has yet to comment on tariff-related prices publicly, so there's no official word on how various products have been impacted.
Either way, these higher prices raise questions about what happens come July 9, when the 90-day pause on the full tariff rates is set to expire. After that date, tariffs could jump to 24% on Japanese goods, 37% on imports from Thailand and 46% on Vietnamese products, depending on how negotiations play out. The pause on full tariffs on goods from China runs through August 12. It appears that a deal with China is in the works, but there's still a chance that prices on Chinese-made goods could rise substantially for US customers. Sony could absorb some of the higher costs, but given how high some of the rates are, it seems possible that prices could rise even further if trade deals aren't worked out soon.
