The video that sparked a debate about the line between photography and plagiarism

Editor’s note: the text of this article was written by Mitchell, which is who is referred to using first-person pronouns. Abby is credited in the article as she makes up half the conversation it’s based on, and gave input on its content. The lede image was taken in real life, not from a television.

It was a title and thumbnail that was bound to get my attention. YouTuber Hunter Creates Things’ video “The Internet’s Most HATED Photography Trend” shows a blurry picture and with the word “tv.” in red. Clicking on it, I thought it was going to be about shutter drag (“TV” being how some brands refer to their cameras’ shutter priority modes), a photographic technique that’s almost inescapable amongst photographers right now. “I can see why people don’t like this,” I thought, “but I’m interested what this person has to say.”

Treat this video as required viewing; the rest of the article probably won’t make much sense if you haven’t seen it.

That’s not at all what it was about. Instead, it’s about a trend I’d totally missed: one where photographers will use their cameras to capture what’s playing on their televisions, often producing an image that looks very different to the one originally broadcast. I reacted… strongly to both the concept and the video about it, immediately sending it to my coworker Abby Ferguson with the message: “not gonna lie, I don’t think I can get behind this.”

This kicked off a conversation that was interesting enough that we thought it’d be worth sharing with you. But first, a bit of background info for context: Abby has an MFA in fine arts, thus is more well-versed in art history and theory than I am. Meanwhile, I have a background in video, and have even filmed sports for television before.

This image by Matthew Johnson is one of the examples Hunter discusses in his video.

When I first shared the video Abby had, unsurprisingly, already heard of the controversy.

I replied that two of Hunter’s comments got under my skin in particular: the first was his assertion that “neither you or I are qualified to say whether this is good art,” which both of us disagreed with. The second was when he said “The goal of sports broadcast television is not to be art, but these photos don’t have to be information-first, aesthetics second. If you think about it, I don’t think I would ever take a screenshot of ESPN, and put that on my wall.”

Related: Abby’s interview with a videographer for the Super Bowl Halftime show

I’m not entirely sure, in retrospect, that this statement holds water. It’s probably more defensiveness based on having been on the opposite side of the TV. Abby pointed out that things are rarely that clear cut.

We both agreed that things get extra dubious when creators taking pictures of their TV try to obscure what they’re doing, or don’t credit the source. And neither of us thought that taking what is essentially a crop of an existing composition is the same as actually being there and deciding how to capture the scene.

In his video, Hunter brings up the 1974 series “TV Shots” from famed photographer Harry Gruyaert, where he also took photographs of his television playing the Olympics, sparking a similar debate. But both Abby and I agreed that Gruyaert’s work just… feels different. There are a lot of potential reasons why. Maybe subconsciously we’re appealing to authority; surely it must be more meaningful when a Magnum photographer does it? Perhaps it’s framing. Gruyaert posed his images as an interrogation of the medium of television itself. Or maybe it’s simply technological. A film photo of a CRT television showing a standard definition broadcast with deliberately wonky colors looks nothing like a photo taken by someone who was actually there. With 4K livestreams, the lines between shots for TV and shots of it blur.

We more or less left the conversation there, as we remembered that we probably had more productive things to do. But it’s also easy to see why we wound up talking about a video that I had mostly sent as a throw-away: it, and the pieces it discuss, relate to a lot of hot-button topics in 2026. Ever since YouTuber HBomberGuy released his four-hour magnum opus on plagiarism, there’s been renewed scrutiny around crediting people’s work (further fueled by how many generative AI systems are trained on existing material), and there are still people who, during debates on what counts as art, bring up Marcel Duchamp submitting a signed urinal* for an exhibition in 1917.

That’s part of what made us decide to share this conversation; obviously, we have our own perspectives, but they’re not going to be the only ones. Consider this the start of a discussion, as we’d be very interested to hear your thoughts on the trend and Hunter’s video. Be sure to join us in the comments below.

* Whether he was the one that signed it is up for debate.

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