Icelandair just paid the worst photographer it could find $50,000

This isn't the type of photo that usually wins a photo contest. Unless it's Icelandair's contest to find the world's worst photographer. Photo: Blance Mortemard

Back in March, we shared news of one of the more intriguing photography contests we'd come across in some time: Icelandair's hunt for the most terrible photographer it could find. The premise was that Iceland is so breathtaking that even the world's worst photographer couldn't help but come home with beautiful photos.

The campaign was clever. It was also, apparently, far more successful than the airline expected. Icelandair says it received 127,642 entries from 178 countries, all vying for the title of "World's Worst Photographer." That's a lot of terrible photographers. It is, in fact, almost as many bad photographers as there are people in the city of Reykjavík.

This must have been one of the most arduous photo contests to referee in history, with judges spending more than 2,000 hours screening pictures that were, by all accounts, terrible before narrowing the field to 13 finalists. The irony of the number 13 – historically associated with bad luck – is not lost on us.

The winning photographer (and we use the word 'winning' loosely) was Blanche Mortemard from Paris, France, who claimed victory in what the airline termed "a highly competitive selection process," and impressed the judges "with her admirable lack of skills and knowledge of basic photography."

High praise. But maybe the kind you'd want to think twice about before putting it on your LinkedIn page.

Speaking about the ineptitude that secured her victory over what was, evidently, a deep and competitive field, Blanche said, "For years, friends and family have asked why my photos always look disappointing. I'm thrilled to finally have an answer: I was training for this role." She added that this was "probably the only photography competition I ever stood a chance of winning."

As long as we're clear that winning means losing. Or, in this case, that losing at photography, for years, means winning a 10-day trip to Iceland, along with getting paid $50,000 to do something you're terrible at.

So perhaps winning does mean winning. It's honestly hard to keep track.

Whether being declared the worst photographer from a pool of 127,000 self-identified bad photographers is something you want covered by the world's press is questionable, but now that the genie is out of the bottle, Blanche might as well own it.

The story isn't over, of course. Blanche will hit the road for Iceland this summer to put her terrible photography skills to the ultimate test: to see whether she can manage to take a bad photo in a country that we can all agree is pretty magical. We'll make sure to report back to let you know how that works out.