Pokémon Reveals New 30th Anniversary Release For August 7 That Will Sell Out Fast

Aug 01, 2026 - 20:17

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Pokémon Reveals New 30th Anniversary Release For August 7 That Will Sell Out Fast

Published Aug 1, 2026, 11:30 AM EDT

Austin King is the Senior Editor of Gaming at ScreenRant and has been with the site since 2020 with a focus on RPGs and tabletop games. He previously managed content for Geek to Geek Media, and has served as a writer for sites like Nintendad, Geek Fitness, and more.

In addition to his work at ScreenRant, he also hosts the Dragon Quest FM podcast and is the author of several books, including co-writing Nimbus (a #1 bestseller in 2013). His latest is the nonfiction The Dragon Quest Book, available now.

He's written about pop culture, video games, and genre studies over the course of his career. You can find him on BlueSky, X, and at Dragonquestaustin.com

Pokémon may have rung in its 30th anniversary back in February, but the franchise continues to celebrate throughout 2026. This has mostly been through merchandise, although a few games like Pokémon Champions have also launched this year. Even now, almost six months since February's Pokémon Presents, new merch is dropping to commemorate various Pokémon milestones and moments, most of which are tied to the series turning the big 3-0.

Most of that merchandise has also sold out quickly. Just recently, the preorders for 30 Celebration cards for the Pokémon Trading Ccard Game sold out almost instantly after going live at the Pokémon Center online storefront. Other items, like special editions of Pikachu, limited-edition plushes, and premium figures, have also not lasted long once they've gone up for sale. And now, another limited-edition release arrives on August 7, and Pokémon has thankfully given fans a bit of a heads-up this time.

Pokemon 30 anniversary logos for multiple pokemon

Pokémon has always leaned into its collectible side. After all, gameplay is centered around capturing all the Pokémon you can, and the franchise's tagline is "Gotta catch 'em all!" So, it's no real surprise that products outside the video games and TCG are equally collectible. Various plushes and apparel on Pokémon Center have sold out within minutes earlier this year.

For example, the limited-edition Pokémon Fossil Museum: Excavator Pikachu Plush went up for sale in May and it's completely sold out on Pokémon Center now. It looks like that tradition will continue thanks to this latest reveal, officially shared by Pokémon over on X, which has announced the NHKSO x Pokémon Classic Concert Tour Pikachu Plush.

To commemorate the NHKSO x Pokémon Classic Concert Tour, a special edition Pikachu plush will be available online at Pokémon Center as a part of this year's 30th anniversary celebrations. The Pikachu is dressed in a conductor's outfit, and the plush comes with the commemorative logo on its jacket. Right now, this has only been confirmed for Japan, but it will hopefully release on the U.S. Pokémon Center storefront as well.

This new Pikachu plush goes up for sale on Friday, August 7, 2026, at 10 am in Japan, and based on how fast other Special Edition Pikachu plushes have sold out this year, we expect this Classic Concert Tour plush to sell out just as quickly. If you're able to snag one, it should make a nice addition to any Pokémon collection.

TV Show(s) Pokémon

Video Game(s) Pokemon Red and Blue, Pokemon Yellow, Pokemon Gold and Silver, Pokémon Crystal, Pokemon Ruby and Sapphire, Pokemon Sapphire, Pokemon Diamond and Pearl, Pokemon Platinum, Pokemon Black and White, Pokemon Black and White 2, Pokemon X and Y, Pokemon Sun and Moon, Pokemon Sword and Shield, Pokemon Scarlet and Violet, Pokemon Winds and Waves, Pokemon Legends Arceus, Pokemon Legends Z-A

First Film Pokemon: The First Movie

First TV Show Pokémon

First Game Pokemon Red and Blue

Genres RPG

Pokémon is a Japanese multimedia franchise created by Satoshi Tajiri and Ken Sugimori, launched by Nintendo, Game Freak, and Creatures in 1996. Centered on fictional creatures called Pokémon, the series spans video games, trading cards, animation, films, merchandise, and competitive events. Players assume the role of Trainers who capture, battle, and trade Pokémon. It is one of the highest-grossing entertainment franchises in history.