Why Netflix Has a Man Living Inside a Hollywood Billboard—Yes, Inside
How Taylor Swift Inspired Greta Lee After Starring in "Opalite" Video
It’s a bird, it’s a plane—no, it’s a real man inside that billboard.
Netflix has officially taken advertising to a new level while promoting its new movie The Last House, starring Greta Lee and Wagner Moura, putting a performer inside signage on Sunset Blvd.
The company confirmed in a press release Aug. 7 that a man is, indeed, “trapped” in the billboard—and will remain there until Aug. 8.
“A performer will ‘live’ inside a fully furnished living room built into a billboard 30 feet above the ground at the intersection of Sunset Boulevard and Selma Avenue in Hollywood,” the statement shared by Netflix’s Tudum confirmed. “While attempting to carry on as normally as possible inside the enclosed space, he’ll communicate with commuters and passersby below using a whiteboard."
The streamer describes the publicity stunt as an “an eerie echo” of the upcoming film’s plot—which sees Lee and Moura star as married couple Ann and Jason trying to survive with their two kids while being trapped inside their home.
But while the film itself will be thrilling, Lee—mom to two kids with husband Russ Armstrong—assured the premise is also heartwarming.
“We love that with the story, this family's superpower, the thing that makes them survive, is actually just their love for each other," the 43-year-old told E! News in a recent interview. “That is something that we wanted to honor in a bigger way. It is challenging to do that. I think it was important to try to capture a real marriage. It was exciting for us."
Indeed Moura—dad to Bem, 20, Salvador, 16, and José, 13, with wife Sara Delgado—emphasized Lee was a “great actress” to work with, which helped them trust each other completely.
Joel Barhamand/Netflix
“The entire film depended on that," he explained to E!. “One thing that connected us, I think, was the fact that we're both parents. The love for your children and the will to do anything you can to take care of your children was something that we both had very strongly.”
The Last House premieres today, Aug. 7th on Netflix. Keep reading for even more movies you could potentially stream before Netflix’s performer is released from the billboard…
Nicole Rivelli / Universal Pictures
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Where to Watch: In theaters
Buy a ticket HERE.
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The End of Oak Street - August 14, 2026
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Where to Watch: In theaters
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Paramount PIctures
PAW Patrol: The Dino Movie - August 14, 2026
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Where to Watch: In theaters
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Practical Magic 2 - September 11, 2026
The witchy Owens sisters return in this sequel to the 1998 classic. Starring Nicole Kidman, Sandra Bullock, Lee Pace, Joey King, and Maisie Williams.
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Philippe Bossé/ Prime
The Love Hypothesis - September 23, 2026
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Amazon MGM Studios
Verity - October 2, 2026
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Where to Watch: In theaters
Buy a ticket HERE.
Columbia Pictures/Sony Pictures
The Social Reckoning - October 9, 2026
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Where to watch: In theaters
Buy a ticket HERE.
Focus Features
Sense and Sensibility - October 16, 2026
Daisy Edgar-Jones stars as Elinor Dashwood in this latest adaptation of Jane Austen's beloved novel. Also starring Fiona Shaw, Caitríona Balfe, George MacKay, and Esmé Creed-Miles.
Where to Watch: In theaters
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The Cat in the Hat - November 6, 2026
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Where to Watch: In theaters
Buy a ticket HERE.
Murray Close/Lionsgate
The Hunger Games: Sunrise on the Reaping - November 20, 2026
This highly anticipated prequel revisits the world of Panem and follows young Haymitch Abernathy (Joseph Zada) twenty-four years before the events of The Hunger Games. Also starring Glenn Close, Whitney Peak, Elle Fanning, Ralph Fiennes, Mckenna Grace and Maya Hawke.
Where to Watch: In theaters
Buy a ticket HERE.
Universal Pictures
Focker-In-Law - November 25, 2026
Ben Stiller and Robert De Niro reunite alongside Ariana Grande for this new chapter in the Meet the Parents franchise.
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Disney
Hexed - November 25, 2026
This animated coming-of-age saga follows an impulsive teenage girl named Billie (Hailee Steinfeld) who discovers secret magical abilities which hurtle her into a spectacular journey out of suburbia and into a vast witch realm called Hexe.
Where to Watch: In theaters
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Marvel Studios
Avengers: Doomsday - December 18, 2026
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Where to Watch: In theaters
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Dune: Part Three - December 18, 2026
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Where to Watch: In theaters and IMAX
Buy a ticket HERE.
Columbia Pictures/Sony Pictures
Jumanji: Open World - December 25, 2026
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