Victoria's Secret PINK Friday Sale is This Weekend Only–$25 Bras

Aug 08, 2026 - 01:14

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Victoria's Secret PINK Friday Sale is This Weekend Only–$25 Bras

The VS PINK Friday Sale is Happening Now E! Illustration/PINK

Victoria's Secret's biggest sale of the year has officially returned for this weekend only.

From August 7 to 11, the VS PINK Friday Sale 2026 is offering shoppers to score massive savings on bestselling pieces (including 5-star intimates, sweat-sets, leggings) plus more deals on limited-edition launches and exclusive new arrivals. And yes, the coveted Mini Dogs are back!

Shop PINK Friday Deals:

Panty Party 7 for $35
All PINK bras for $25
Leggings starting at $25
Tees, tanks, and shorts starting at $20
Sweatshirts & Sweatpants starting at $25
Backpacks & Totes starting at $25
Full-sized Beauty starting at $6
VSX Activewear up to 40% off

Running now through Aug. 11, the event features a number of exciting deals and new arrivals.

This year's new collection is called the New Class of '88 Collection and brings back Y2K icons from the brand's past, including most-loved fragrance mists now back in their original square pill packaging.

More returning icons include the coveted plushie Mini Dog, now as a mystery gift with qualifying purchases, automatically included in orders over $85.

If you're refreshing your campus wardrobe, upgrading your dorm style, or simply searching for new-season cozy essentials with mega savings, this weekend's blowout event is an exciting opportunity to shop for it all, without blowing your budget.

What is Victoria's Secret PINK Friday?

Every year, PINK Friday serves as the brand's unofficial kickoff to back-to-school season with the shopping event that's packed with the best savings of the year, mixing new product launches with exclusive promotions.

What Are the Best PINK Friday Deals of 2026?

The deals shoppers are most excited about include a panty bundle, 7 for $35, tops (tees, tanks) and shorts start at just $20 while bestselling bras and leggings are going for just $25–with those savings, you could build a whole new cozy wardrobe for fall from scratch (we just might).

PINK Marshmallow Push-Up Wireless Comfy Bra

The brand's bestselling bra styles just got slashed in half, shop crowd-favorite bras for every occasion, from push-up to daily t-shirt bras, for as low as $25.

PINK Wear Anywhere Leggings

Leggings of all kinds, from cropped capris to flared yoga pants, are selling out quickly with prices starting at just $25.

Shop The New Class of '88 Collection

Courtesy of PINK

This year's new collection leans into the collegiate style, the New Class of '88 Collection features varsity-inspired sweaters, tees, accessories, and cozy loungewear pieces that promise to take you from lecture hall to afterschool practice both comfortably and stylishly.

The new collection includes daily essentials, like denim starting at $50 and $20 lounge sets, plus accessories (like a cute $90 duffle bag), and is all available in sizes XS-XXL (plus, a pup-sized Varsity Jacket!).

Shop the full collection here.

Y2K Fragrance Mists Return

Beauty fans are thrilled about the return of three iconic OG fragrance mists in the original square-shaped packaging. The nostalgic scents–Hot Crush, Pretty & Pure, and Total Flirt–are giving the early-2000s shoppers a dose of Y2K while introducing the bestselling fragrances to a new era.

PINK Hot Crush Fragrance Mist

The bestselling body mists from the early 2000s have officially been revived: fans of the original fragrances can finally get their hands on new bottles (in original square packaging) of the nostalgic and iconic scents Hot Crush, Pretty & Pure, and Total Flirt.

How to Get the Exclusive Mystery Mini Dog Blind Boxes

We know why you're really here: the iconic Mini Dogs are back! Throughout the PINK Friday sale, August 6 to 11, every purchase over $85 or more comes with a Mystery Mini Dog gift-with-purchase.

The new plushie dog arrives in three finishes, one of which is a metallic gold: winners of the rare Golden Mini Dog automatically win a $100 gift card to shop with–as if we needed more incentive to shop the sale.

Additionally, purchases over $150 also earn the free Mini Dog and chance to win a gift card, as well as a gifted fleece blanket.

Futhermore, each purchase gets a coupon card for $20 off your next $50 purchase as well as a free lotion or body mist to use in October.

For more information, read the rules here.

Shop PINK Friday Bestsellers for Fall

Shop the VS PINK Friday sale–crowd-favorite intimates, back-to-school sets, cozy loungewear for fall– now through Aug. 11.

PINK Cotton Boy Dream Short

All of PINK's coveted underwear are included in the buy 7 for $35 deals, so you can get your favorites, be it a seamless thong or comfy boy short.

PINK Campus Fleece Full-Zip Hoodie

Shoppers rave about the sweatshirts and sweatpants from PINK, so upgrade with a new set (or two) that'll feel elevated enough for class, but cozy enough for long hours at the library.

Shopping the PINK Friday sale and ready for Spooky Season? Good news! Victoria's Secret Just Launched its Halloween 2026 Collection, and plenty of it is already marked down.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.