The Best NFL Merch Collabs for Chic Game-Day Style

Sep 09, 2026 - 04:22

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The Best NFL Merch Collabs for Chic Game-Day Style

nfl hero image.jpg E! Illustration/ Abercrombie

The best part about football season isn't the tailgating, it's the merch. And every year, the NFL collaborates with your favorite brands to create limited edition pieces that are so much cuter than a basic team t-shirt.

These sporty chic collabs lean more WAG than dad's hand-me-down, and they're so coveted (and stylish), they might sell out before your team even hits the football field.

Classic Collegiate Core: Abercrombie Sunday Shrunken Cardigan
Y2K-Inspired: VS PINK All-Day Cotton Bling Foldover Flare Leggings
Sporty Chic Energy: Old Navy High-Waisted SoComfy Wide-Leg Sweatpants

The NFL collaborated with several well-known brands to create exclusive merch, including Old Navy, Disney, Abercrombie, Victoria's Secret PINK, Aéropostale, Baublebar, Mitchel & Ness, and Anthropologie.

From cozy collegiate core sweaters and jackets to Y2K-inspired matching sets and accessories that complete your look, these collabs have it all. With several teams to choose from, you're sure to find the one you'll be rooting for this season.

Whether you have a ticket to catch a game IRL, are gathering at a sports bar with fellow fans, or just curling up on the couch to watch the game at home, these NFL collabs will have you cheering on your team in style.

Green Bay Packers High-Waisted SoComfy Wide-Leg Sweatpants

These cute and cozy wide-leg sweatpants feature a relaxed fit and stretchy waistband for ultimate comfort. A subtle logo and team name down the leg are perfectly on theme.

Big Bad Wolf Kansas City Chiefs Pullover Sweatshirt

If your two interests include Disney and football, this collab is for you. In it, Disney pairs your home team with iconic characters from one of their many movies.

VS Buffalo Bills Bra-Free 90s Cami

The best part about this NFL tank isn't cute design or flattering fit, it's the built-in bra. Layer it beneath an oversized barn jacket for classic cardigan for an ultra-stylish ensemble.

PINK All-Day Cotton Bling Foldover Flare Leggings

Your favorite Y2K foldover flare leggings just got a game day update. Both the thigh and booty are embellished with rhinestone-crusted team names and mascots.

Pittsburgh Steelers Trainer's Jacket

You'll feel like part of the team in this '90s-approved v-neck pullover, complete with an appliqué team name and logo and contrasting rib-knit trim.

NFL Beaded Bag Charm

No game day look is complete without matching accessories and Baublebar always delivers, including with this beaded bag charm, which is an understated way to add some team spirit to your bag.

'47 NFL Rope Script Baseball Cap

This corduroy cap is embroidered with your team's name and is a great way to keep the sun out of your face.

Royal Retro Roots V-Neck Sweater

Channel a collegiate vibe with this retro v-neck, mid-weight sweater that pairs perfectly with a crisp fall day.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.